ROOTED IN LONG BEACH

Good people
Great stories

A personal corner of Long Beach

Conversations about community, service, and the people who make this city such a special place.

Meet Bruce
Good people. Stronger communities.
Bruce DD MacRae smiling beside a UPS truck
Today
Same commitment.
A stronger
Long Beach.
A young Bruce in his UPS uniform, standing beside a delivery truck
Where it began

LONG BEACH LEGENDS

Pull up a chair

Two longtime friends. One city they love.
Bruce and John Morris talk about the people, places, and decisions shaping Long Beach.

Meet us on YouTube
A candid black-and-white portrait of Bruce DD MacRae
ALWAYS A LONG BEACH GUYA few miles.
A lot of good people.

THE MAN BEHIND THE STORIES

A life of
showing up

From a UPS delivery route to the places where community decisions get made, people have always been at the heart of Bruce’s story.

A second-generation Long Beach native and former UPS vice president of state government affairs, Bruce has spent a career connecting people across business, government, and the community he calls home.

“I give back because I believe all people should find a way to give back to their communities.”

BRUCE DD In his own words, via CSULB
1978

The UPS story begins

2024

A new chapter after UPS

Today

Still part of the conversation

Say hello to Bruce

THERE’S ALWAYS ROOM FOR ONE MORE

Here’s to the next
good conversation

A good story. A local idea. Or just a hello.

Say hello to Bruce
LONG BEACH LEGENDS

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7 conversations to explore

44:15Is Long Beach Still Safe?Police, bike lanes & City Hall57:59Long Beach Then & NowBeaches, business & City Hall1:01:47Is Long Beach Ready?Olympics, parking & school heat56:29What Needs to Change in Long Beach?Safety, housing & City Hall41:22Where Does Long Beach’s Money Go?With City Auditor Laura Doud41:56How Do We Make Long Beach Better?With John Morris & Bruce DD MacRae50:06Long Beach, CA: Public Safety, City Hall & Local LifeWith John Morris & Bruce DD MacRae
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Long Beach Legends

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